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Marketing Director

Atlanta, GA

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Description

One of Atlanta’s top CPA/Advisory firms is seeking a Director of Practice Growth (Marketing Director) to take a lead role in growing their firm, overseeing marketing and sales functions, and aligning those functions towards targeted revenue growth. The position will report directly to the CEO/Managing Partner and will have a voice in the direction of firm growth, the services offered, the industries served, and the go-to-market strategy. Forward thinking, this person will be the go-to source for all aspects of sales support, traditional marketing, marketing operations, marketing technology, and product management.

Strategy

  • Developing and executing the firm’s annual growth plan including office plans and segment/niche plans.
  • Preparing the marketing and business development budget to support growth plans.
  • Implementing and directing all marketing strategy for each initiative.
  • Identifying ways to improve ROI on marketing activities.

Marketing

  • Building brand awareness for the firm in our marketplace using a compelling voice, consistent messaging, and storytelling.
  • Guiding the actions of niche and marketing teams to support the growth plan.
  • Initiating all public relations activities.
  • Establishing a revenue-generating website based on optimal site design, usability, conversion strategy, and organic search.
  • Ensuring regular communications with clients and prospects via email marketing, marketing automation, and social media.
  • Strategizing and planning all in-person and web-based events, including a full-day conference.
  • Developing and implementing a content marketing plan designed to capture leads at every stage of the sales funnel.
  • Helping to turn segment/niche leaders into thought leaders in their respective areas.
  • Developing and assuring proper distribution of marketing support materials.

Sales

  • Owning the firm’s databases of clients, prospects, news media, and referrals.
  • Reinforcing the firm’s sales process through training, coaching, and other activities that drive profitable revenue.
  • Coaching professionals on business development pursuits.
  • Implementing and overseeing the firm’s pipeline process.
  • Supporting the development of proposals.
  • Reviewing sales outcomes for improvement areas.
  • Overseeing and assisting in the development of buyer-focused winning proposals.

Job Requirements

Requirements:

  • A bachelor’s degree in business, marketing, or related area. Advanced degree a plus.
  • At least 10 years of experience, preferably in a professional services environment.
  • 3 to 5 years of progressively responsible management experience overseeing a multi-person marketing team.
  • The ability to effectively interact with all levels of firm personnel and external contacts with tact and professionalism while maintaining discretion regarding confidential firm and client matters.
  • A "roll-up your sleeves and get it done" attitude.
  • Proven experience in support of sales, marketing principles, and product management.
  • A change agent with proven ability to bring new ideas, concepts, and processes to a traditional environment.
  • Ability to persuasively communicate and sell new concepts and process to all levels within the firm.
  • Ability to establish credibility and be decisive, but able to recognize and support the firm’s preferences and priorities.
  • Results and profit-oriented with the ability to balance other business considerations.
  • Participative management style, advocates team concept.
  • Extremely client service-oriented and client-focused.
  • As this role is deadline-driven, should have the flexibility to work overtime with evening and weekend work occasionally required.

Knowledge, Skills, and Abilities:

  • Strategic thinking.
  • Problem solving.
  • Solid business acumen.
  • Strong analytical and reasoning abilities.
  • Excellent verbal and written communication skills, including knowledge of AP format.
  • Strong organizational skills.
  • Willingness to delegate appropriately and successfully manage outside resources.
  • Can focus on the big picture while also handling the small details.
  • Flexible, intelligent, sensitive, and diplomatic.
  • Experience with CRM and marketing automation, Salesforce, and Pardot a plus.
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