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Sr Digital Marketing Specialist

Northridge, CA

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Description

The Digital Marketing Specialist of Consumer Engagement will be responsible for developing and driving the go-to-market strategy by developing breakthrough communication and media plans.  This person will report to the Director, Consumer Engagement.

  • Lead the consumer engagement strategy, developing the TV, digital and media strategy during annual brand plans
  • Partner with consumer insights to Integrate learnings and apply KPI thinking into the planning process
  • Remain relentlessly up-to-date on emerging and future digital trends as well competitive activations across all relevant industries to identify and grow brand opportunities
  • Lead the creative and media agencies

 

Job Requirements

  • 6+ years digital experience in consumer packaging goods or media
  • Experience driving 360 marketing plans and integrated marketing programs with proven results
  • Creative acumen and understanding of how brands bring stories to life in the digital space
  • Deep understanding of the digital landscape including media targeting, media partners, and creative version testing
  • Strong knowledge of TV, Digital Display, Video, Paid and Organic Search and Paid Social
  • Core understanding of analytics and how to use data to drive content and campaign decisions
  • Four-year college or university degree
  • Strong communicator and influencer
  • Strong planning and follow-up skills
  • Strong quantitative and qualitative analytics skills
  • Must be adept at thinking strategically and creatively
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