The Digital Marketing Specialist of Consumer Engagement will be responsible for developing and driving the go-to-market strategy by developing breakthrough communication and media plans. This person will report to the Director, Consumer Engagement.
- Lead the consumer engagement strategy, developing the TV, digital and media strategy during annual brand plans
- Partner with consumer insights to Integrate learnings and apply KPI thinking into the planning process
- Remain relentlessly up-to-date on emerging and future digital trends as well competitive activations across all relevant industries to identify and grow brand opportunities
- Lead the creative and media agencies