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Copywriter

Canoga Park, CA

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Description

Position Summary:

The Copywriter is responsible for translating health, wellness and nutrition topics into engaging, consumer facing content.  This position will develop copy strategies and content that meets brand equity while also driving action. 

Responsibilities:

  • Develop content that appeals to our consumers and drives conversion, but also meets the brand’s equity and longer-term objectives
  • Creates branded content across multiple campaigns
  • Translates health, wellness & nutrition topics into engaging, consumer facing content
  • Concept and write copy for custom digital and in-store needs including display, video, email, in-store promotions and partner social posts leveraging brand editorial voice
  • Write and edit copy and content for Instagram, Facebook, and Twitter as well as eCommerce sites
  • Work alongside brand and agency strategy teams to leverage industry best practices and knowledge to create engaging social content
  • Works across portfolio of supplemental nutrition / personal care brands
  • Creates persuasive and impactful marketing copy to promote products and brand awareness
  • Works with the creative team to develop and maintain a brand voice to assure consistent brand identity across all media
  • Develops a deep understanding of our target audience and competitor activities in the marketplace
  • Studies our products and brands to deeply understand the benefits and features
  • Performs other related duties as assigned
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