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Market Research Analyst

Alpharetta, GA

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Description

RemX Specialty Staffing is looking for a Market Analyst to support our client in providing market research knowledge to help grow their customer base and improve experience. Work for a nationally known, highly respected, industry leading organization. This direct hire opportunity offers a great culture and work environment and has several onsite benefits.

Responsibilities:

  • Devise and evaluate methods for collecting data (surveys, focus groups, polls, etc.).
  • Lead planning, design, execution, analysis, and reporting of marketing research projects.
  • Compile data on market conditions, industry trends, competitors and customers.
  • Prepare and analyze data to address strategic objectives, identify key insights, craft compelling data visualizations, and drive actionable marketing activities.
  • Measure effectiveness of marketing programs, channels and strategies related to market findings to support business objectives and drives profitable returns.

Requirements:

  • Bachelor’s degree in marketing, market research, data analytics, statistical analysis and/or a related business field
  • Minimum of 4 years’ experience 
  • Demonstrated knowledge in constructing custom surveys using a CX survey and dashboard platform (Qualtrics preferred), is required.
  • Proven success analyzing and using data from various sources to develop targeted programs to drive brand awareness, demand, and preference.
  • Strong understanding of key demographics, how to align with goals and objectives.
  • Excellent presentation skills with experience communicating insights and actionable recommendations to all levels of management within marketing and sales teams.
  • Demonstrated ability to take initiative on projects and work without supervision.
  • Advanced knowledge of all Microsoft Office products with emphasis on Excel and PowerPoint.
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